Settle in Yoga
Therapeutic films for those impacted by harm and violence in the sex industry.
Challenge
Point of View Story was chosen to be part of the Emerald Foundation for 2024. Every year our team selects an organization that is doing meaningful work and gives them some design love. POVS was finding it challenging to tell their story and struggled to communicate their purpose on their website.
Approach
We approached the brand strategy holistically. Starting with crafting a mission, vision and values, identifying brand differentiators, voice guidelines and specific language for each of their audiences. Then moving into visual identity, we drew on themes of quilting and community. We crafted a visual brand that felt warm, inclusive, transformative and impactful.
Their ability to truly understand our work was impressive - the nuances of our work and sub-culture so the language and vocabulary resonate with this community.
The brand strategy holistically
crafting a mission, vision and values, identifying brand differentiators, voice guidelines and specific language for each of their audiences.
Moving into visual identity
We drew on themes of quilting and community. We crafted a visual brand that felt warm, inclusive, transformative and impactful.
Meaningful work and gives them some design love
POVS was finding it challenging to tell their story and struggled to communicate their purpose on their website.
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