Rise AI Marketing Site
Introducing Data Science to a Broader Audience
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This work has been rebranded and redesigned for copyright reasons.
Challenge
Sunny aimed to position its data analytics solution, Rise AI, not for expert-level data scientists but for professionals who want to incorporate data analysis into their work without extensive technical expertise. The challenge was to create a marketing site that effectively communicated the solution’s value to these users.
Approach
As a newly launched solution, the primary goal was to design an engaging marketing site where potential users could easily access information and get a hands-on experience with the tool. The homepage was structured to provide essential information in a smooth scrolling experience, while separate pages were dedicated to use cases, allowing users to explore practical applications relevant to their work.
Creating an intuitive and engaging experience for non-experts to explore and understand Rise AI’s capabilities.
Interactive Sample Model for Quick Hands-On Experience
A sample model was made accessible at the top of the homepage, allowing users to try out the solution instantly without commitment.
Use Case Categorization for Practical Insights
Various use cases were categorized by industry, helping users understand how the solution applies to real-world business scenarios and assess its relevance to their own work.
Organized About Page with Key Solution Benefits
An About page was structured with tabbed navigation, guiding users to detailed insights about features, best practices, and downloadable resources.
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